Brands worked with
Principal Industrial Designer × iFit
Fifteen years building hardware, software, and connected experiences that move people, from smart health wearables to Red Dot–awarded consumer products. I've spent my career at exactly the intersection iFit occupies.
Brands worked with
Hardware people actually commit to
→I've designed a neurostimulation headset worn daily to treat anxiety (Nexalin), a smart insole that prevents diabetic amputations (Orpyx), and performance gym equipment for serious athletes (Apex). The common thread: when people stop using the hardware, it fails. I design so they don't stop.
Manufacturing as a design advantage
→40+ patents. Medical devices. 4 Red Dot Awards. I've been to the factory in China and Taiwan and know what the tooling engineer will push back on before the meeting starts. DFM isn't a constraint I work around, it's a creative input from day one. The best-looking product that can't be built isn't a product.
Platform thinking, not product thinking
→Eero is the infrastructure every connected home depends on. Dayo is a live behavior-change platform with 10k+ users I built from zero. Orpyx is a medical IoT system linking body data to clinical outcomes. Each required designing the hardware, the data layer, and the human relationship simultaneously. That's precisely the iFit problem.
Principal-level ownership
→Grew Carbon Audio from 4 people to 25 and sold it. Led ID at Ziba across LG, J&J, Target, and Starbucks. Ran design at Hatch Duo's venture studio for Series A+ hardware companies. I've delivered across startup, scale-up, Fortune 500, and acquisition. I know what the next decision is before someone asks me to make it.
Let's build it.
I've spent 15 years designing products that perform.
Let's talk about what's next for iFit.